The Columbus Crew SC and Acura announced Friday they will work together with Acura as the official Crew SC jersey partner and the Official automotive Partner of Columbus Crew SC.
The team's new gold uniforms, which were previously sponsored by Barbasol, also were unveiled at the Friday event. The black uniform is unchanged, other than replacing Barbasol with the Acura logo.
The partnership with the car manufacturer allows the team to join forces with an Ohio brand. Acura has manufacturing operations in Marysville and East Liberty and a research facility in Ohio.
“The prestige of the Acura brand and company’s unwavering commitment to Central Ohio are powerful forces we are now honored to proudly stand alongside,” said Crew SC President of Business Operations Andy Loughnane. “Acura and Columbus Crew SC are both committed to positively impacting our community, and this landmark partnership represents the collaborative capabilities of two brands that firmly believe in Ohio.”
Major League Soccer's 2017 season opens March 4, with Columbus hosting Chicago at MAPFRE Stadium.