It was only a matter of time before Bird Box was turned into a meme, and Netflix is not here for it.
"Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE, Netflix tweeted on Wednesday. "We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."
Sandra Bullock who stars in the movie, plays a woman who guides her two children to safety in an apocalypse, that was caused by a monster that makes humans take their own life when spotted. The characters in the movie wear blindfolds to avoid looking at the creatures that have invaded human society.
Bird Box is a fictional movie, but that hasn't stopped people from creating videos of themselves walking around blindfolded and then posting the videos on social media.